Baking in the Pacific Rim presents a very unique picture. There are relatively few industrial bakers, but those that exist are very sophisticated. The rest of the bakery industry is represented by smaller craft bakeries and a heavy European influence presides throughout the region. This means that bakers continue to develop their own product lines, mixing traditional bakery techniques with their own. An ever growing interest in this market has led to increased investment in the area. This quarterly publication focuses on:

 

The specific requirements of the region

Technical knowledge

Practical and educational articles

A Rim review

Exhibition news and reviews

New products

Features on countries, including market trends

 

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